Friday, September 12, 2008

Enough corporate spin to make you dizzy

Regarding the recent $1.7M lawsuit that names Taser as a defendant

Steve Tuttle, a spokesman for Taser International, told the Globe and Mail that the company not only stands behind its product's safety, but that 74 past product-liability cases have been dismissed or decided in the company's favour. [LINK]

Read the above statement again to make sure (you think) you understand it.

You probably can't see it yet, but actually Taser is spinning the word "dismissed" to leave you with a very false impression of their legal record.

Read this from previous post: [LINK]

Taser has settled at least 10, or about 19 percent, of the 52 product-liability cases it claims to have won through a court dismissal or judgment in its favor. ... Lawyers for alleged Taser victims say the company overstates its legal scorecard to discourage lawsuits and boost its stock price. ... Taser doesn't identify these cases as settlements in SEC filings and instead describes individual settled cases in these reports as 'dismissed with prejudice'. [LINK]

Taser has settled with the plaintiff in at least ten cases (about one-in-five at the time). Does that legal record match what you thought Mr. Tuttle was saying above? No? welcome to the twisted truth of Taser spin-doctoring.


So, is corporate spin a Taser habit? Read this: [LINK]


See also the top of the right hand column for more de-spin.

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